Ultra Plush Mascara for Women

W7, a cruelty-free brand founded in 2002 in London, England, was created to provide everyone with access to high-quality and on-trend color cosmetics at affordable prices. The brand's tagline, "Who Will You Be Today?", encourages experimentation and self-expression with no limitations, making it inclusive and open to all – from beginners and teens to adults and makeup geeks.

W7's best-selling products are 100% cruelty-free, with none of the brand's products tested on animals. The Mighty Mattes Eyeshadow Palette offers high-quality, highly pigmented eyeshadows, while the Banana Dreams Loose Face Powder is suitable for all skin tones. The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that removes impurities and makeup, and the Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup.

The brand's products are easy to use, with the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and Lift & Sculpt Cream Contour Palette all receiving high customer ratings. The Ultra Plush Mascara, which is also cruelty-free and vegan-friendly, is a professional-quality mascara with a long-lasting, smudge-proof, and water-resistant formula. The curved brush with thin spikes helps to lengthen and define lashes, and the blackest of black color suits all eye colors and eye makeup shades. The Ultra Plush Mascara is an ideal makeup gift for women and anyone else who loves high-quality makeup, especially teens.

W7's mission is to give everybody access to high-quality cosmetics at an affordable price, and the brand's range of cruelty-free and inclusive products reflect this commitment. From eyeshadow palettes to contour kits and mascara, W7 offers a diverse selection of products that cater to a wide range of beauty needs and preferences.

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